Jeff sparks
Verified Member
I worked in the car business from 1972 until 1992... I learned the trade at the foot of a master... Mr. Lavelle Jones, Lavelle was a shonuff coonass from the backwoods area of the Atchafalaya swamp in Louisiana... Lavelle knew nothing about cars, his product knowledge was zero, and yet if he was talking to a real buyer, not a tire kicker, he always closed the sale...100%... He was the best closer I ever saw in the 20 years I was around the car business..
His method was simple, and yet complex... He never talked about the car, never...He simply talked about people and places and sports and fishing and hunting and just life in general, until he found some common ground with the person sitting in the buyers chair... Then he would expound on whatever the common ground happened to be, they would exchange thoughts, share people they knew or just visit for a while, and before you could say Jumpin Jack flash, he had made the customer a friend, not just a customer... And more importantly, he had become a friend, not just another guy trying to sell them a car...
It was the damnedest thing to witness firsthand, he would never bring up the car, the customer would always end up being the one to bring up the car, and of course they would always end up buying it from Lavelle, how could they not, Lavelle was now their friend...
He was truly a one of a kind... He was the best... Wherever you're at Lavelle, thanks for the lessons, they served me well in the car business, and in life...
Rip Mr. Lavelle Jones
His method was simple, and yet complex... He never talked about the car, never...He simply talked about people and places and sports and fishing and hunting and just life in general, until he found some common ground with the person sitting in the buyers chair... Then he would expound on whatever the common ground happened to be, they would exchange thoughts, share people they knew or just visit for a while, and before you could say Jumpin Jack flash, he had made the customer a friend, not just a customer... And more importantly, he had become a friend, not just another guy trying to sell them a car...
It was the damnedest thing to witness firsthand, he would never bring up the car, the customer would always end up being the one to bring up the car, and of course they would always end up buying it from Lavelle, how could they not, Lavelle was now their friend...
He was truly a one of a kind... He was the best... Wherever you're at Lavelle, thanks for the lessons, they served me well in the car business, and in life...
Rip Mr. Lavelle Jones